By Brigitte Jordan
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Anthropology of Work Review 18(2):18–30. 2008 Identity in a Virtual World: The Co-evolution of Technology, Work, and Lifecycle. In Mobile Work, Mobile Lives: Cultural Accounts of Lived Experiences, edited by Tracy Meerwarth, with Julia Gluesing and Brigitte Jordan. NAPA Bulletin No. 30. Hoboken, NJ: Blackwell/Wiley. Gluesing Julia, Tara Alcordo, Marrieta Baba, David Britt, Kimberly Wagner, Willie McKether, Leslie Monplaisir, Hilary Ratner, and Ken Riopelle 2003 The Development of Global Virtual Teams.
First, the Global ATI Team and their innovation was the subject of the study. This team was charged with navigating the innovation through the global product development process, obtaining buy-in from the component vehicle engineers, and persuading a target program team to adopt their innovation and include it in the vehicle that would eventually be produced and sold in the marketplace. The Global 44 / ken riopelle ATI Team consisted of 298 people distributed in locations around the world. The ATI Team had its own legal counsel for patents and intellectual property protection, which was important for securing the academic IRB and internal company research approvals.
Technology can complement but not substitute for conventional ethnographic methods. Conclusion This chapter has presented the argument that conventional ethnographic methods continue to be relevant and to create value in a work world enabled by powerful technology-based ways of working and doing research about work. The stories of conventional ethnography in practice strongly counter three key challenges to conventional methods in the digital age. Doing conventional ethnography alongside online ethnography is the wave of the future because it can help us understand how work is similarly or differently produced in online and physical spaces (Churchill et al.